

The drinks would serve as a loss leader, with customers subsequently upsold towards higher-priced food products. In-late 2017, Applebee's began to place an increased focus on promotions involving low-cost cocktails, including a $1 margarita promotion dubbed the "Dollarita" in October, and $1 Long Island iced tea (promoted as "L.I.T.s") in December. Same-store sales decreased 7% in the previous quarter. On August 11, 2017, DineEquity announced that Applebee's would close between 105 and 135 locations by the end of the year.

In 2013, the chain faced an uproar on the Internet after firing a waitress who posted a picture of a customer's receipt that had a rude note written on it objecting to a required gratuity, and then poorly handling their response to the incident. A major goal for the new ownership was to revitalize the chain, as well as shift towards a franchise model for the majority of its locations. The combined company became the largest full-service restaurant company in the world, with more than 3,250 locations. The acquisition was completed on November 29, 2007, after which IHOP Corp. Applebee's shareholders would receive $25.50 in cash per share, representing a 4.6% premium to the closing price on July 13, 2007. announced that it agreed to buy Applebee's International for about $2.1 billion. In 1998, Applebee's opened its 1000th restaurant.Ģ007–present: Acquisition by IHOP Former headquarters in Lenexa, Kansas (now called Restaurant Support Center) In the 1990s, Applebee's became one of the largest sit-down restaurant chains in the United States, and it began trading publicly in November 1991. In 1989, Applebee's opened their 100th restaurant in Nashville, Tennessee. In 1988, Applebee's International, Inc., became the restaurant chain's franchiser when Kansas City franchisees Abe Gustin and John Hamra purchased the rights to the Applebee's concept from W. In 1986, the name of the concept was changed to Applebee's Neighborhood Grill & Bar. He became an Applebee's franchisee in 1985. In that capacity, Palmer guided the operation from its entrepreneurial beginnings to a full-fledged franchise system. As part of the transaction, Bill Palmer was named president of the Applebee's Division, an indirect subsidiary of W. They opened a second location outside of Atlanta, Georgia a few years later, and sold the company to W. They opened their first location in Atlanta, Georgia, at the time named T.J. They also considered "Cinnamon's" and "Pepper's" before arriving at Applebee's.

Their vision was "to create a restaurant that had a neighborhood pub feel to it and could offer friendly service along with quality fare at a lower price than most of their competition." The name “Appleby” was their first choice for this concept, but they found that it had already been registered. The Applebee's chain was founded by Bill and T. History 1980–2006: Founding and going public The Applebee's concept focuses on casual dining, with mainstream American dishes such as salads, chicken, pasta, burgers, and " riblets" (Applebee's signature dish). is an American company that develops, franchises, and operates the Applebee's Neighborhood Grill + Bar restaurant chain. Overall, I’d come here again if a family event was there, but I wouldn’t choose it myself because of the fairly limited options and misleading Gluten Sensitive marks.Applebee's Restaurants LLC.

I didn’t get sick-just a little indigestion after, but no big reaction. The mashed potatoes were very good, but there was a “skin” on the potatoes like the purée had sat for a while and dried out a little. It was pretty good, although maybe the most boring thing on the menu. I got the grilled chicken breast which comes with garlic mashed potatoes and green beans. The waiter did say nothing was guaranteed, but the chefs are very careful and change their gloves. They have fries and stuff with tortilla chips marked as gluten sensitive even though they’re fried in the same fryer as everything else, so I opted to stay away from anything fried just in case. The menu has GS to mark gluten sensitive (I’ll attach photos), but the menu also mentions shared oil in the fine print, so those marks are misleading if you’re celiac.
